While recently attending the Montrail / Mountain Hardwear Fall Sales Conference an athlete inspired video debuted under the name "Hard By Choice." I missed the first thirty seconds or so but as soon as I realized what we were watching, I recorded it in high def on my handheld. I think it came out alright and I was then surprised to see that I'd 'made the cut' and even got a few quotes in there myself.
One of the highlights of the week for me was meeting Ueli Steck, 'The Swiss Machine'. He had a pretty inspiring presentation that left just about everyone with their jaws hanging on the floor. His next grand vision is to start trying to lay down insane speed records upon the 8,000 meter peaks. Here's a video that chronicles some of his recent accomplishments and gives insight into what he's all about. Enjoy.