May 01, 2007

(This agreement ensures that we will be a featured team on television for this event! The race takes place at the end of June and will be broadcast in high definition, during prime time on Global, in October!)

Raid the North Extreme
signs apparel provider Helly Hansen

April 30, 2007, Prince Rupert, BC: Frontier Adventure Racing Inc. (Frontier) has signed performance and technical wear expert Helly Hansen as the official apparel and footwear provider for this year’s only true expedition style adventure race in North America: Raid the North Extreme in Prince Rupert, B.C.

Helly Hansen is as tough as the competition will be during the week-long race through some of Canada ’s more diverse terrain. Helly will be providing performance HH Dry shirts with LIFA® Stay Dry technology for all competitors and volunteers as well as outfitting race staff, medics, and the television production crew with appropriate apparel and footwear to stay warm, dry, and safe.

“Helly Hansen has long been an integral part of the gear closet for most adventurers, and their association with Raid the North Extreme (RTNX) solidifies the quality of their product. They understand the value of integration with an event of this magnitude,” says race director Geoff Langford. “We will be giving Helly products a chance to perform on the backs of competitors, as well as race management and safety teams, and the television production crews.”

Helly Hansen will also be sponsoring a team competing in this year’s race. Team Helly Hansen / MOMAR based out of British Columbia, who finished well at both Primal Quest last year and the Baja Travesia recently, will all be wearing the latest Helly Hansen performance wear.

"We are all very excited that Frontier has chosen the rugged northern B.C. coast for it's 07 race. 'Extreme' has a long standing tradition of providing exceptional race courses over incredible terrain,” said Team Helly Hansen / MOMAR captain Gary Robbins. “The selection of Prince Rupert as this years host city has once again shown Frontier’s ability to find remote and challenging, yet accessible terrain to host a truly stellar event. We are all counting down the days until our biggest event of the year!"

Helly is recognized for its classic yet progressive look but is known for its technologies. This season is no exception. Safety and performance are pushed throughout the line. High visibility elements are featured in jackets, jerseys and footwear for trail and water sports. High-end performance products are introduced for dedicated sailors and adventure racers. And highly breathable LIFA® Stay Dry technology is incorporated into a wide range of water sports and trail jackets, jerseys and shoes to cool and comfort when it gets wet and hot.

“Raid the North Extreme puts Helly Hansen in its element,” said Marshall Rutman, Helly Hansen North America’s marketing manager. “Helly has produced apparel designed to comfort and protect in the world’s toughest work and expedition environments for 130 years. The RTNX course will test the will and strength of the adventure athletes. Clothes and footwear that keeps them comfortable in difficult conditions will be imperative for performance and safety reasons. It’s a privilege to be associated with the event and will be a thrill to watch and see who wins.”

1 comment:

Chris said...

And that is a good thing?

I'm just buggin yah. Remember, by being a feature team, they can cover the good and the bad. And depending on the drama they want to create, the bad may be their focus.